Build your very own seat at the strategy table

Everybody seems to be clamoring for a seat at the strategy table. It came up at the IxDA-SF talk on the Worth of Design, itís covered in an engaging post by Josh Porter of Bokardo, and the world according to Google says that 143,000 folks are talking about it.

Um, why is everyone talking so much about The Table?

I think itís because designers want to be involved in setting the strategic agenda and to be recognized for delivering work that is a key to making the business successful. And I believe that thereís a perception that being involved in big decisions that impact the business is critical to delivering well-designed things.

I hear folks say that design thinking is different from other kind of thinking, and that by infusing design thinking into the strategy of an organization, the business will be more innovative. The perception here is that designers are the hero best suited to use design thinking to pull the innovation sword from the strategy stone. In fact, the more I read about it, the more there is to read about it. Conversation in the blogdom is aswirl with the trifecta of seat at the table + design thinking + innovation.

Hmmm.

Iíd rather play out of bounds. Instead of talking about design-with-a-capital-D, sitting at the table of power or innovation as the end-all-be-all, letís talk about people who make things. I think designers are at their best when they make thingsÖthe other topics are important if they improve the making processÖotherwise, itís just talk.

Iíve seen designers make great impacts and thrive best when they chuck out the old and make up new rules. And I believe that people and teams who reframe the rules, change the game and make great ideas into great products get included in important conversations. Strategic conversations. You know, the ones where people decide what to do, when to do it and how to do it.

So, in the spirit of DIY, here is your very own seat at the strategy table. All you need to do is build it yourself, using the design tools of Cut + Fold + Stick:

  1. Cut through the noise and identify a clear customer need or desire that you can address with your design.
  2. Fold business metrics and goals into your design objectives and process.
  3. Stick to your guns. Prioritize and focus rigorously to move the design forward and get it built and out the door.

Get started todayÖbuild your own seat at the table!


Related Professional Services Automation Articles

Salesforcetimes data base update


We udpated the site to the most recent version of Wordpress today (yes, this was overdue!). If you notice anything that's not working, please hit the contact page and let us know! ...

Read more about Salesforcetimes data base update...

Say Goodbye to Done


I found this recent paper published by the Nokia Research Center (via Putting People First) an extremely interesting read. It echoes and builds on some thoughts Iíve been having recently about mobile user experience and interaction design....

Read more about Say Goodbye to Done...

Search Content


Featured Content


WhitePapers


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More




View All Whitepapers